Brand Authenticity

As a brand designer, I often get asked the question: “What is brand identity?” It’s a term that’s thrown around a lot in the world of branding, but what does it really mean? In this blog, I’ll give you a simple and sophisticated explanation of brand identity, along with a short illustration to help you understand it better. First things first, let’s talk about what brand identity is NOT. It’s not just a logo or a tagline. While these elements are important parts of a brand’s identity, they’re not the whole picture. Brand identity is the overall image and perception of a brand in the minds of its customers. It’s the way a brand presents itself to the world, from its visual elements to its tone of voice and everything in between.